Title: Decentralized clinical trial case study: A five-stage process for recruiting and completing a site-less clinical study in less time and lower cost than traditional methods

Abstract

The entire healthcare system has been thrust towards a more virtual delivery model, including site-less virtual clinical trial recruitment. In this case study, a five-stage process is illustrated in which a 1,000-patient virtual clinical trial was completed in just seven months, and at a cost which was 30% lower than traditional site based recruitment. Participants were located, educated and navigated through a successful multi-step virtual clinical trial for an at home colon screening test. Overall, the trial achieved a timeline from the first participant to final analysis in about six months, followed by dataset review and analysis completed in just 5 days.

Biography

Alex Hilderbrand is Vice President of Patient Activation at 83bar, Inc. He is a senior marketing strategistfor clinical trials, diagnostics, and medical devices. He has helped shape demand generation, patient navigation, engagement and retention capabilities into campaigns that generate ROI and accelerate patient recruitment. Mark Stinson is Vice President at 83bar Inc. His work includes market research, customer journeys, product branding, and marketing strategy for health, science, and technology products.He is the author ofhealthcare business books and published journal articles. Mark has been included in the PharmaVoice 100 Most Inspiring People in the Life-Sciences Industry.